Harley-Davidson appoints Performance Communications to provide PR support across MENA region


22-03-2016 04:05 PM

Ammon News - AMMONNEWS - Sports and automotive specialist, Performance Communications, has been appointed as the retained Middle East and North African PR agency for Harley-Davidson motorcycles. With offices in Dubai and London, the agency will handle communications for the iconic motorcycle brand in in the GCC, Jordan, Lebanon, Algeria, Morocco and Egypt.

Performance Communications will be responsible for promoting the all-American brand's reputation and providing strategic input and guidance to the regional headquarters, including the development of creative ideas. The Harley-Davidson account win adds to the agency’s burgeoning portfolio of automotive brands in the region, which already includes high profile clients such as Bentley Motors, Volvo Trucks and Continental Tires.

Ian Drinkwater, Director at Performance Communications commented: "Harley-Davidson is one of the world’s most recognisable brands and it is a privilege to have the opportunity to collaborate with their highly experienced MENA team. We look forward to working closely with media from across the spectrum to communicate the truly unique Harley-Davidson story to audiences across the region.”




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