Ammon News - The Ministry of Industry, Trade and Supply announced on Wednesday that it is intensifying inspection campaigns and field visits to markets across the Kingdom ahead of the White Friday sales season.

In a statement, the ministry said the measures aim to protect consumer rights, ensure the credibility of commercial and promotional offers, and verify that businesses comply with regulations governing sales and discounts.

The ministry explained that inspection teams will focus on monitoring commercial advertisements and promotional campaigns to detect fake or misleading offers, particularly those published on social media and online platforms.

It added that it is taking firm action against violations detected through electronic monitoring, stressing that discounts must be based on clear and documented legal grounds to prevent consumer exploitation during the shopping season.

The ministry also stressed that retailers must clearly display prices before and after discounts, specify actual discount percentages, and indicate the duration and conditions of promotional offers, warning against misleading practices that could deceive consumers.

The ministry urged consumers to verify the credibility of offers, compare prices, and keep purchase receipts. It also encouraged the public to report complaints, violations, or misleading advertisements through its complaints hotline at 065629045 or via WhatsApp at 0797527832.