Ammon News - Kotinos has announced the signing of an exclusive five-year athlete management partnership with Jordanian racing driver Nayef Abu Tayeh, reinforcing the company’s continued commitment to identifying, supporting, and developing high-potential athletes from across the Middle East.

The agreement was signed during an official ceremony in Doha, attended by representatives from the sports and business sectors, marking the beginning of a long-term collaboration focused on strengthening Abu Tayeh’s commercial profile, personal brand, and international presence while supporting his long-term career development beyond the track.

The partnership reflects Kotinos’ unique proposition, combining athlete management, sports marketing, strategic consulting, brand development, commercial advisory, media relations, and partnership management to help athletes build lasting careers, strengthen their personal brands, and unlock opportunities beyond competition.

Under the agreement, Kotinos will lead Abu Tayeh’s off-the-track representation, overseeing sponsorship acquisition, commercial partnerships, sports marketing initiatives, media relations, personal brand development, digital content strategy, public relations, and long-term commercial planning. Through its international network, Kotinos will also create new opportunities for collaboration with leading brands, commercial partners, and stakeholders across the global sports industry.

Nayef Abu Tayeh is widely regarded as one of Jordan’s most promising motorsport talents. He recently became the first Jordanian and Arab driver to qualify for the prestigious BMW 318Ti Cup European Championship, marking a significant milestone for Jordanian motorsport. His participation in several European racing events, together with his involvement with Defender Jordan and Baja WQ Jordan, has further established him as one of the region’s emerging ambassadors for motorsport.

Commenting on the partnership, Ahmad Anani, Chief Executive Officer of Kotinos, said:

“Nayef represents the next generation of Arab athletes capable of competing on the international stage. His ambition, professionalism, and potential make him an excellent fit for Kotinos. Our role extends far beyond securing partnerships; we work alongside our athletes to build enduring personal brands, develop meaningful commercial opportunities, deliver impactful sports marketing strategies, and create long-term value throughout every stage of their careers. We are proud to welcome Nayef to the Kotinos family and look forward to supporting his journey in the years ahead.”

Nayef Abu Tayeh added:

“Joining Kotinos marks an exciting new chapter in my career. Their expertise in athlete management, sports marketing, and commercial development gives me great confidence in what we can achieve together. My focus remains on representing Jordan proudly on the international stage, and I am excited to work alongside the Kotinos team as we continue building my career both on and off the track.”