Arab Influencers Forum "Kalam Madina" opens

[03-10-2022 01:39 PM]

Ammon News - Deputizing for HRH Prince Al Hussein bin Abdullah II, the Crown Prince, Minister of Tourism and Antiquities Nayef Al-Fayez sponsored the launch of the activities of the Arab Influencers Forum "Kalam Madina", organized by the Tourism Promotion Authority and Omnes Media.

The forum, which was held at the King Hussein Bin Talal Convention Center in the Dead Sea, and was attended by the Director General of the Tourism Promotion Authority, Dr. Abdul Razzaq Arabiyat, hosted 500 Arab influencers, a group of public figures, representatives from the tourism sector and the media.

The CEO of Omnes Media, Fahed Aldeeb, said: "Today we celebrate a group of Arab influencers from various fields and interests. Over the next few days, we will try to answer numerous questions regarding influencers, the content they produce, and how to transform influence into a positive economic and social force in the age of social media."

JTB General Manager Abdul Razzaq Arabiyat, for his part, emphasized the importance of integrating traditional and new marketing channels to keep up with market trends and evolution, noting that the board collaborated with many Jordanian and non-Jordanian influencers to promote tourism in Jordan.

In order for Arab influencers to share their knowledge with their audiences and promote Jordan's tourism and heritage, the forum also includes field trips and visits to some of the most significant tourist destinations and sites in the Kingdom.

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