Jordan partakes in Private Label, Licensing Middle East

[16-11-2021 12:41 PM]

Ammon News - A Jordanian trade delegation on Tuesday participated at the Private Label and Licensing Middle East, which is currently being held in Dubai.

In a statement, Representative of the Foodstuffs Sector at the Jordan Chamber of Commerce (JCC) and head of the delegation Raed Hamadeh said that the exhibition is a key platform for showcasing local and international brands in several sectors and linking them with investors wishing to benefit from these brands by granting partial franchising contracts in their countries.

Hamadeh also highlighted the this event is considered an important opportunity to promote and export local brands products to the region's markets in addition to enabling participating Jordanian companies working in the food, restaurant and sweets manufacturing sectors to expand their activities inside and outside the Kingdom.

"Private brands in the Middle East and North Africa have rapidly grown, mainly after new shopping behaviors have emerged since the CODVID-19 pandemic outbreak," he pointed out.

Entering new local brands to the regional and international markets would contribute to enhancing Jordan's foreign currency reserves, increasing production and creating more job opportunities locally and abroad, he said, stressing the chamber's keenness to permanently participate in this well-known and vital exhibition to promote trade opportunities in the Kingdom, build global partnerships and conclude further trade deals.

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