Almarai Introduces Maher Flavored Yoghurt in Jordan


13-09-2011 12:00 AM

Ammon News -
AMMONNEWS – Catering to local demands for quality dairy products, Teeba Investment for Developed Food Processing Company – owner of the Almarai brand in Jordan – recently launched its 100% fresh, flavored drinking yoghurt Maher in the Jordanian market.

Available in strawberry and raspberry flavors, Almarai’s flavored, drinking yoghurt Maher was introduced as part of Teeba Investment’s plans to expand its product portfolio by offering new, high quality, nutritious products that encourage consumers of all ages, particularly children, to maintain better health. By pioneering the introduction of market-centric commodities, Teeba Investment has successfully positioned itself at the helm of the Kingdom’s dairy products market.

Almarai’s Maher flavored drinking yoghurt comes in 200ml bottles that contain all the nutrients and basic vitamins, minerals and proteins children require for building strong bones and a powerful immune system, making it an ideal energy boosting, light, calcium fortified snack that contains the best nutritional values of milk.

Sourced from Teeba Investment’s Atheer Farms, Almarai Maher drinking yogurt is produced according to the latest cutting-edge technologies and best international practices. By leveraging its staff’s considerable expertise and collaborating with Almarai KSA to research and develop new products, Teeba Investment ensures the launch of a unique range of premium goods in its market.

Mohamed Saada, Teeba Investment’s General Manager, affirmed the Company’s aim to continue to pioneer the introduction of great tasting, nutritious dairy products to the Jordanian market. “The launch of our 100% fresh, flavored drinking yoghurt Maher stems from our increased awareness of the importance of providing our children with basic, nutritious products that promote sound, healthy bodies, in order to improve their quality of life in the future,” he said.

Teeba Investment’s products are offered under the three trademarks the Company owns in Jordan: Teeba, which provides a range of dairy products that includes yoghurt, labaneh, jameed, shaninah, and zabadi; Almarai which offers a variety of cheese and milk products; and Tropicana, which comprises a wide variety of juices




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