Ammon News - YouTube on Friday raised subscription prices in the United States, with increases of up to $4 set to ​take effect from the next billing cycle.

The Alphabet-owned video platform said the standard individual YouTube Premium plan would now cost $15.99 a month, up from $13.99, while the family plan price ​rises by $4 to $26.99 a month.

YouTube Lite, a lower-cost tier ​that offers ad-free viewing for most videos but ⁠excludes YouTube Music Premium and still carries ads on ​Shorts and music content, will now cost $8.99 per month. ​The standalone YouTube Music Premium subscription was also increased by $1 to $11.99 a month.

The price changes mark YouTube's first increase in the U.S. ​in three years and come several years after the ​launch of YouTube Premium, which debuted in 2018 as a rebranded version ‌of ⁠YouTube Red, first introduced in 2015.


Reuters