Ammon News - President of the European Chamber of Commerce in Jordan (Eurocham) Ali Murad said His Majesty King Abdullah II’s tour to Italy, Hungary, and Slovenia represents an important step toward strengthening economic relations between Jordan and the European Union and opening new horizons for trade and investment cooperation.

Murad told the Jordan News Agency (Petra) that the visit reflects His Majesty’s continued commitment to expanding economic partnerships, diversifying export markets, and attracting European investments to Jordan in key strategic sectors such as technology, renewable energy, industry, and tourism.

He noted that the King’s meetings with European leaders will further consolidate Jordan’s position as a reliable regional partner and promote regional stability and development through economic and diplomatic cooperation that serves mutual interests and enhances integration between Jordan and Europe.

Murad added that the European market remains one of Jordan’s most important economic destinations, particularly in light of growing trade relations in recent years. He stressed the need to boost Jordanian exports and expand access to European markets through new partnership agreements and tariff facilitation measures.

He explained that the European Chamber of Commerce works in coordination with both public and private sectors in Jordan to identify joint investment opportunities with European counterparts, especially in green projects and smart infrastructure that align with global shifts toward sustainable and digital economies.

Murad emphasized Eurocham’s pivotal role in building bridges of cooperation between Jordan and European countries through reciprocal trade and investment missions designed to introduce European firms to opportunities in Jordan and strengthen partnerships between private-sector institutions on both sides.

He noted that the chamber continuously supports communication between business leaders and investors by organizing economic forums and specialized exhibitions that promote Jordanian products and services in European markets and facilitate the participation of Jordanian companies in international events, enhancing Jordan’s visibility on the European economic map.