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Taj Mall and Play, Sunny FM introduce together an innovative live broadcasting

09-04-2010 05:26 PM


Ammon News - AMMONNEWS - In a never before seen collaboration , Taj , the soon to open lifestyle destination shopping center will be venturing into a unique offering with the iconic Play 99.6 Jordan's no.1 Hit Music Station, and Sunny FM 105.1 feel good station. For the first time in the country, the studios of both stations will be broadcasting live from Taj.

The collaboration brings with it the opportunity for Taj visitors to feel a dynamic and energetic hype while being able to watch an ongoing live coverage of all of the stations programs.

The purpose behind this move is to add value to the Taj cultured consumer lifestyle. Both Taj and the 2 radio stations envisage an immediate entertainment offering, allowing for an active interaction and a Taj distinct ambiance to prevail.

This exceptional collaboration between the two brings a unique type of added value which is in line with Taj's strategy to deliver innovative concepts that will set trends in fashion, food and entertainment for years to come.

In a Statement, Mr. Halim Salfiti, chairman of the board of Al Tajamouat for Touristic Projects plc, the company in charge of Taj’s development, expressed Taj’s excitement behind this one of a kind new concept, which will complement the future cosmopolitan image of Amman that Taj is aiming to contribute to.

From his part Mr. Zafer Younis, the General Manager of Modernmedia, the company that represents Play 99.6 and Sunny 105.1 FM stated that the philosophy of Taj blends perfectly well with the mission and vision of both radio stations, acting as the ideal starting point for taking Play 99.6 and Sunny 105.1 FM to the next level.

About Taj Mall
Taj Mall is envisioned to primarily be an upscale retail and lifestyle development consisting of a multi purpose facility catering tor a wide spectrum of tenants with the main objective of entertaining answering clients through a pioneering approach and diversified services including cinemas, advanced arcade centers, retail outlets, food courts, kids zones, restaurants and cafes in addition to retail stores and a large supermarket. With the investment of more than 130 million Jordanian Dinars and a total area of 150,000 square meters, Taj Mall will be Jordan’s newest development combining a unique blend of architectural design and innovative facilities. Taj Mall is designed by the world known American F and A design consultants which has a recognizable portfolio in the USA and the Arab World, such as the Fashion Island California and Mall of the Emirates. In addition to this, the ownership structure for Al Tajamouat for Touristic Projects involves foreign participation from a GCC based investment Bank.




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