Ammon News - Bob Barker, whose warmth and wit as the host of “The Price Is Right” for nearly four decades beckoned legions of giddy Americans to a stage promising luxury vacations and brand-new cars, died on Saturday at his home in the Hollywood Hills section of Los Angeles. He was 99.

His death was announced by a spokesman, Roger Neal.

Mr. Barker, who was also a longstanding and prominent advocate for animal rights, was a fixture of daytime television for half a century — first as the host of “Truth or Consequences,” from 1956 to 1974, and, most famously, starting in 1972, on “The Price Is Right,” the longest-running game show on American television.

He began his 35-year stint as host of “The New Price Is Right,” as it was then known, when it made its debut on CBS as a revised and jazzed-up version of the original “The Price Is Right,” which had been on the air from 1956 to 1965. (The “New” was soon dropped from the name.) He was also host of a weekly syndicated nighttime version from 1977 until it was canceled in 1980.

The New York Times