Eman Safouri

In the business world, conferences play an important role in communication and provide a platform for stakeholders to share their ideas. Jordan, as a regional hub for tourism and business, is an ideal location for hosting conferences. The country is home to top-notch conference venues that cater to the needs of both small and large companies. To delve deeper into why Jordan is the perfect destination for holding conferences and events of all scales, Jordan, a country with captivating landscapes and a rich cultural heritage, has become a popular destination for tourists worldwide. The country's conference tourism industry has grown rapidly, with international organizations choosing Jordan due to its strategic location, excellent facilities, and warm hospitality.

The country's commitment to sustainable tourism practices ensures visitors enjoy the natural beauty of Jordan for years to come.

Conference tourism is a crucial aspect of Jordan's marketing and promotion, with neighboring countries also focusing on this sector. Especially when holding global political conferences, realizing that these political delegations are also political groups that will use all tourism facilities and operate tourism sectors, which will reflect on the national economy of any country that hosts and cares about conference tourism. Jordan has various factors that emphasize the importance of this type of tourism for the country, including its security, safety, and moderate climate. The experts have called for the promotion and development of conference tourism to boost the local economy and tourism sector, mentioning that conference and seminar tourism, which constitutes 1.8% of the total visitors to the Kingdom, has a direct impact on various sectors.

Jordan has hosted several international conferences, including the 49th meeting of the UN World Tourism Organization's (UNWTO) Regional Commission for the Middle East, and the Medical and Wellness Tourism Conference. The French-speaking Business Owners Conference In addition to the recent conference of the Association of Banks, the Central Bank, and the Union of Arab Banks, which was held in Amman, as well, the recent World Economic Conference at the Dead Sea attracted over 12,000 participants, aiming to enhance Jordan's tourism status. In addition to successful experiences hosting the XXXII Congress of the International Academy of Pathology, the World Science Forum 2017, and the IDF MENA Regional Diabetes Conference.
 
The country's diverse tourism offerings, including medical and cultural, adventure, entertainment, conferences, and celebrations, contribute to the country's economic growth and development. Amman's capital has experienced rapid growth in conference tourism, contributing to Jordan's economic transformation and becoming a pioneer destination in this field for the Middle East. Amman is one of the Jordanian cities that could be a hub for (MICE) meetings, conferences, and exhibitions in the Middle East and North Africa due to the increase in hotel rooms, offering numerous venues and options for accommodations and dining. Also, many Jordanian cities configure to be distinguished destinations in this area, as Ajloun, Aqaba, and Petra…

At the national level, the Economic Modernisation Vision aims to provide 99,000 additional full-time jobs in the tourism sector over the next decade. Initiatives proposed include the development and management of tourist sites and facilities, tourism products, tourism investment initiatives, facilitation of travel and movement within Jordan, and competitive initiatives. The proposed initiatives include improving skills in the tourism sector, launching a digital tourist initiative, continuing tourism marketing, linking Jordan to a wider network of tourists, developing a commercial identity, updating sector data, and developing world-class standards and rules for tourism.

For further growth in this aspect, providing large conference halls, and many options, and continuous infrastructure development in the future will definitively promote conference tourism, and provide the optimal conference experience. Thus, having a convenient, accessible location is of the utmost importance to ensure comfort and convenience for attendees. Jordan offers a range of options for conference halls, from modern hotels to purpose-built convention centers. With its warm climate, breathtaking landscapes, and rich cultural heritage, it is not surprising that Jordan is becoming an increasingly popular destination for conferences and events.