One minute read into sustainopreneurship


[28-09-2022 10:53 PM]
Renad A. Dhayyat

Sustainable entrepreneurship,in a more creative way sustainopreneurship, frankly ,you can tell from the name it combines sustainability and entrepreneurship that implies innovative and market-oriented form of businesses that work towards improving its overall performance through innovative and creative entrepreneurial work that involves achieving equity, better life circumstances and sustaining human and natural resources for present and generations to come, all this can be shortened to (business with cause) and it is pretty much connected to sustainable development and it is also connected to environmental entrepreneurship, green entrepreneurship, ecopreneurship and social entrepreneurship; however, these concepts could overlap and it is a bit difficult to distinguish between them both social entrepreneurship and sustainable entrepreneurship share a fundamental goal to solve social problems, while sustainable entrepreneurship have added the motive of tackling environmental difficulties ,it is claimed that environmental concerns are social problems simply because environmental issues have far-reaching societal consequences, meanwhile social entrepreneurs measure their performance by building social capital, affecting social change, and addressing social needs.

Being a process of bringing solution using innovative planning and organizing, Sustainopreneurship aims beyond renowned and immediate financial rewards, instead focusing on the zoomed out image ,if you're enthusiastic about making a difference in the world, this goal may be incentive enough to pursue this road; but, it's not the only advantage of moving outside of the traditional business paradigm and it is crucial to approach the agenda as entrepreneurial challenges; this implies seeing issues as opportunities, impediments as challenges, and resistance as a resource, regardless of its type, it is equally critical to promote a solution in a unique way if it was developed via inventiveness and creativity driven mindsets, since sustainopreneurship is a conceptual extension and growth of the very well known social phenomenon known as entrepreneurship, it naturally inherits one of its fundamental dimensions, "entrepreneurship as creative organization", which is not substantially different from the general entrepreneurial definition, what distinguishes sustainopreneurship from entrepreneurship, is that the former is mission- and cause-oriented-economic activity is used to tackle sustainability-related challenges, specially bottom of the pyramid related ones.






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