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Ammon News - Ayla Oasis Development Company on Tuesday announced the launch of its annual Ramadan campaign with a series of charitable initiatives and events, as part of the company’s social responsibility strategy to support and empower the less privileged in Aqaba.

Ayla has been implementing this campaign since its establishment, which is held annually in cooperation with charities and civil society institutions in Aqaba during the holy month of Ramadan.

Under the initiative, maintenance requirements are provided for families in need, as well as food and clothing vouchers and electrical appliances (air conditioners and refrigerators) to ensure the sustainability of target homes.

Ayla’s Managing Director, Sahl Dudin, said that the launch of this annual Ramadan campaign reflects Ayla’s corporate social responsibility strategy, through which it seeks to achieve sustainable development in the Aqaba Special Economic Zone, by contributing to the economic and social empowerment of the less privileged groups and families in the governorate.

Dudin added that the campaign reflects the noble meanings and values of the holy month of Ramadan such as supporting families in need and cooperating with charities and civil society institutions in governorates to achieve a collaborative and complementary role. He explained that the annual campaign is held after considering the needs and social situations of families, to assist in providing suitable support that ensures sustainability for society and development.