GMB loses a third of its viewers after Piers Morgan quits following Meghan Markle row
17-03-2021 03:45 PM
Ammon News - Good Morning Britain has seen morning programme rival BBC Breakfast fly past them in the ratings once more, following Piers Morgan quitting the show.
Good Morning Britain has lost a third of its viewers after Piers Morgan quits following Meghan Markle row.
The ITV breakfast show has seen less than 900,000 people tune in since Monday this week – showcasing that ratings had slipped significantly since Piers' departure.
It was reported last week, that the show had reported a record 1.29 million viewers after the Piers clashed with weatherman Alex Beresford live on-air.
This was the first time that the broadcaster had pipped it's rival BBC Breakfast to the post - receiving just 1.25 million on Tuesday last week.
However, since then 400,000 viewers have fell by the waist side, with many fans vowing to "turn over" now that Piers was no longer at the helm.
Yesterday GMB saw an audience of just 890,000 viewers, with 1.57 million instead opting to watch the BBC.
The drastic change in figures this week indicates that thousands of viewers had kept with their decision to not tune in.
The latest stats show that the ratings shift has also proved to be devastating for ITV chat show host Lorraine.
Her 9:15am audience dipped to 1.1 million viewers, compared to 1.39 million who opted to watch BBC's Morning Live.
Susanna Reid was left tearful last week as she addressed the nation alone on Wednesday, without her former co-star Piers at her side.
She warned that life on set would be "very different" without the outspoken anchor.
The news reporter said: "He is without doubt an outspoken, challenging, opinionated, disruptive broadcaster.
"He has many critics and he has many fans. You will know that I disagreed with him about Meghan's interview. He himself clarified his comments about her mental health on the show yesterday.
"There are many voices on GMB and everyone has their say. But now Piers has decided to leave the programme. Some of you may cheer and others may boo.
"He has been my presenting partner, Monday to Wednesday, for more than five years and during Brexit and the pandemic and other issues, he has been a voice for many of you and a voice that many of you have railed against.
"It is certainly going to be very different but shows go on and so on we go."
*dailystar