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Ammon News - AMMONNEWS - As the construction industry in the Qatari capital of Doha experiences unprecedented growth, the exclusive importer of Renault Trucks in Qatar,Al-Attiya Motors &Trading Co (AMTC) has announced the opening of a new custom built and state of the art workshop in the city,representing an investment of QAR24m. The Qatari Renault Trucks distributor also announced the completion of one their largest tenders, with more than 200 trucks expected to arrive in December 2014.

The rapid development of the Qatar market is expected to see Renault Trucks, together with Al Attiya Motors, grow by over 30% between 2012 and 2015, strengthening the brand's position and ensuring that Qatar is one of its key strategic markets in the region.

Around 2000Renault Trucks are currently in operation across Qatar and the new workshop will help accommodate the increasing demand on maintenance due to the growing numbers of Renault Trucks in the country. Renault Truck’s exclusive importer in Qatar, Al Attiya Motors, is one of Renault Truck’s best importers in the Middle East as they have a sharp strategy focusing on the full range and segmenting the market according to very specific customer’s needs. As a result they are a strong player when it comes to the medium duty range, and one of the best European performers when it comes to the heavy duty range, which has long been dominated by Japanese manufacturers.

Mohammed Maali, CEO of AMTC, said: “Our relationship with Renault Trucks is a partnership. We are not purchasers and they are not vendors. We are partners. Recently we secured a major tender for 190 trucks from Doha Municipality. If it wasn’t for the support and contribution of Renault Trucks towards this tender, we wouldn’t have been able to bid, let alone win. The tender was won as a direct result of their extra support.”


Lars Erik Forsbergh, President Renault Trucks Middle East, said: “Qatar is a very important market for Renault Trucks and the support of AMTC and their commitment to the brand in their region is invaluable.The business environment in the Middle East is different .

from Europe so this partnership helps usto gain specific local understanding, networks and expertise to make the most of this emerging market opportunity.

The new workshop is strategically located just off the main highway in the Doha Industrial Area, providing easy access for regular servicing and maintenance. The capacity of the workshop is doubled from 150 to 300 job cards per month, with state-of-the-art tooling and extra parking spaces for trucks just some of the new benefits.

The workshop is phase one of the ambitious service plan, as adjacent buildings are set to be utilised in the future. To give Al Attiya Motors flexibility if the workshop is full, or to provide instant support in the case of breakdown or minor maintenance, a new 280HP 4x4 Midlum mobile workshop is in operation. The truck is capable of reaching customers at remote sites across Qatar, from the industrial north to the sand-dunes of the south.