Ammon News - (Ma'an) A new activist campaign seeks to implement a boycott of Israeli products in Jordan's grocery stores, a Jordanian daily newspaper reported Friday.

According to report published in al-Ghad, the new Jordanian campaign to boycott Israeli products is called "Tatheer," meaning purification.

The campaign was started by Muhammad al-Ramini, who bought a bag of seeds from a peddler only to discover that it was a product of Israel, the report said.

Al-Ramani returned the seeds, and posted about his experience on his Facebook page. He and other Facebook users then organized the "Tatheer" campaign to "purify Jordan of Israeli products," especially fruits and vegetables.

Activists produced stickers inscribed with the slogan "Don't pay for the bullet that kills our people," and distributed them to grocery stores across Amman and other Jordanian cities, the report said.

Stage two of the campaign will target wholesalers to convince them to stop importing Israeli products, al-Ramini told al-Ghad.

The move follows a series of successes for the international Boycott, Divestment, and Sanctions movement against Israel, particularly in the academic world.

BDS also made headlines when actress Scarlett Johansson left her role as ambassador for Oxfam, an international NGO that is publicly opposed to Israeli settlements, to become an ambassador for SodaStream, a company whose product is produced in an Israeli settlement.