Faroe's fashion legacy

17-11-2013 05:49 PM

Ammon News - The Guardian - Hit Danish TV series Forbrydelsen (The Killing) might be done and dusted, but the fashion legacy of the famous Faroese jumper lives on. Not since Dorothy was paired with the red shoes has protagonist and costume been so well matched as Sarah Lund and that jumper.

It was back in 2007 that actor Sofie Grabol and a costume designer from the Danish Broadcasting Corporation came across a modern take on the traditional Faroese fisherman's star-motif jumper by the label Gudrun & Gudrun and decided it would be perfect for the wardrobe of phlegmatic detective Lund. The character wore variations on the label's signature knitwear in all three of the show's series, and the jumper became as talked about as the show's plotline. The knock-on effect was that this tiny company, based in the unlikely fashion territory of the Faroe Islands in the North Atlantic, became synonymous with an international award-winning TV hit.

The label, by the way, has no wish to be defined by a single piece of knitwear. To the two founders, Gudruns Rogvadottir and Ludvig, it was always just a great jumper. Gudrun & Gudrun are champions of what's known as eco luxe, defined by Vogue Italia editor Franca Sozzani, among others, as the new luxury in which authenticity, craftsmanship and elegance value. Its clothes are mainly handmade by Faroese and Jordanian women (traditional Jordanian knitwear is created in similar ways to those in the Faroe Islands) and its classic jumper range uses 100% untreated and undyed wool.

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