Ammon News - Samsung Electronics Levant, the world leader in consumer electronics and digital technology, and BCI launched Samsung's latest flagship mobile the Galaxy S4 in the Jordanian market during a press conference held at the Sheraton Amman Al Nabil Hotel.

The Galaxy S4 is the fourth generation of the famous smartphone Galaxy S series, the flagship Galaxy S4's people inspired innovation will bring you closer to what matters in life and bring your world together.

On this occasion Mr. Bumsuk Hong, President of Samsung Electronics Levant, said, "The new Galaxy S4 comes to be our 'Life Companion' utilizing all the innovative technologies. What distinguishes the Galaxy S4 is its ability to redefine the way we live and to maximize our fulfillment of life, and making valuable moments last longer with the easy sharing features."

Mr. Fadi Baransi, Vice President of BCI, said, "We are proud to present Samsung's latest smartphone, and we are confident that it will continue the success that the Galaxy S series achieved. The consumers are constantly seeking smart lifestyle applications and technologies, and that's what the Galaxy S4 offers with its many smart features that accomplish the tasks effortlessly."

The beauty of the smartphone is the highly crafted design encompassing a larger screen size and battery, minimized bezel; in a light (130g) and slim (7.9mm) shape. The Samsung Galaxy S4 is slimmer yet stronger, with less to hold yet more to see. At handset launch, two color options will be available - Black Mist and White Frost; with a variety of additional color options to follow later this year.

A rich life is one that's filled with meaningful moments and the Galaxy S4 captures and shares those special moments. The Galaxy S 4 has the world's first Full HD Super AMOLED display to showcase images at their very best. Its 5-inch large screen has 441ppi for stunning viewing quality. The Samsung Galaxy S4 also utilizes Corning's new Gorilla Glass 3, making it a durable travel companion for all of life's adventures.

Equipped with a 13 megapixel rear camera, the Galaxy S4 also boasts a 'Dual Camera' function that allows simultaneous use of both front and rear cameras. At the same time, the 'Dual Video Call' function enables you to make and receive a video call with friends and family while showing what you are looking at during the call.

The camera functionality extends beyond Dual Camera, as the device is also equipped with 12 outstanding shooting modes including 'Drama Shot', which allows you to see all the action in one continuous time-lapse, and 'Sound & Shot', which uniquely stores sound and voice together as the picture is taken so those special moments are captured in the truest form imaginable, exactly as they happened.

These meaningful moments can also now automatically be stored in a photo album, with the new 'Story Album' function. Photos taken by the Galaxy S4 are automatically gathered and sorted out according to your timeline, geo-tagging information, or a specific event to a photo album.

These unique story albums can be ordered and delivered as an offline photo album through a new partnership with Blurb*, so you can keep those precious moments safe to look at and share time and time again.

Samsung Galaxy S4 enables true connections with the people in our lives. It is more than a personal device that can be enjoyed by one user - it makes the most of our relationships allowing us to easily share and experience many of life's pleasures together with family and friends, wherever you are.

With its 'GroupPlay' function, users can enjoy music, photos, documents and games with those around them without even requiring Wi-Fi or cellular signal. This innovative feature enables users to connect directly with others to share, play and co-content and entertainment instantly. Its 'Share Music' option allows users to have the same song playing on multiple phones in sync to the best party atmosphere.

The GalaxyS 4 supports HSPA+42Mbps and 4G LTE which means wherever you are in the world, you can rely on perfect connectivity.

The Galaxy S4 ensures that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation. The 'Samsung Smart Pause' enables you to control the screen by where you look. When you are watching a video, the video pauses when you look away then it starts right up again when you are back.

'Samsung Smart Scroll' allows you to scroll the browser or emails up and down without touching the screen. It recognizes your face looking at the screen and movement of your wrist and then scroll the pages up or down accordingly.

'Air View' allows users to hover with their fingers to preview the content of an email, S Planner, image gallery or video without having to open it. You can even see a magnified view on the internet browser, or a phone number saved in the speed dial on the keypad. With 'Air Gesture', you can change the music track, scroll up and down a web page, or accept a call with a wave of your hand.

With 'SVoice Drive' you can activate commands via voice control for optimization when driving. Once connected with a car Bluetooth, the phone automatically turns into driving mode converting text to speech so you can easily and safely check messages with no need to look at the screen. 'Samsung Optical Reader' makes life yet more effortless, by automatically recognizing text, a business card or QR code information, and providing useful functions such as translation, call, text message and search.

At home, using 'Samsung WatchON', the Galaxy S4 will transform into an IR remote to control your home entertainment system including TV, set-top box, DVD player and even air conditioner.

The Galaxy S4 empowers your life by keeping you up-to-date with health and wellbeing information using the new 'S Health' software. The combination of sensors built within the device systematically and automatically monitors your health, surroundings and so much more to help improve your quality of life. Also, users can easily check their health conditions using food diary, exercise diary and sleep monitor to stay fit and healthy.

To further protect your wellbeing, 'Samsung Adapt Display' provides an optimal viewing experience, customized for each type of application, and 'Samsung Adapt Sound' offers an optimal level and type of sound, personalized for each user, to make the most out of life.

The journalists enjoyed during a press conference a live demonstration showcasing Galaxy S4 features, while Samsung Electronics Levant held a floor sales training hosting the Jordanian comedian Nabil Sawalha presented a laughter yoga session for the sales team.