Ammon News -
Amman, May 2012 - Luxury automotive manufacturer Jaguar Land Rover has posted strong sales results for the Middle East, North Africa and Pakistan (MENAP) region at the end of its 2011 fiscal year. Sales for its luxury SUV brand, Land Rover, in the Middle East and North Africa region were up 40% on the previous year in what is the 6th largest market for Land Rover globally. Jaguar’s performance was also strong, with regional sales up 20% year on year in the brand’s 5th largest market globally.

The figures are a clear indication of Jaguar Land Rover’s positive growth in the region, with demand for its luxury vehicles remaining strong. Land Rover experienced phenomenal success with the launch of the new Range Rover Evoque, with order banks stretching out across the year. The popularity of its Range Rover and Range Rover Sport nameplates continued to be a key growth driver for the Land Rover brand, posting an increase of 21% on its flagship, the Range Rover, and 16% on the Range Rover Sport. Notable market performers in the region included North Africa, where sales of the Land Rover LR2 more than doubled year on year, and Iraq, which experienced strong growth in its first full year of operation. The brand also posted healthy sales in KSA, the UAE and Qatar.

Jaguar’s positive performance was led by the flagship Jaguar XJ which posted record year on year sales results, up 78% on the previous year, placing the Middle East as the 4th largest market for the XJ nameplate worldwide. Sales of its luxury sports car, the Jaguar XK, grew by 38% year on year, reaffirming the success of Jaguar’s continued investment in new products such as the XKR-S, the fastest production car Jaguar has ever built, and the introduction of its 12MY line-up. Sales of its luxury saloon, the Jaguar XF, were also up 6% year on year. Market highlights for Jaguar included KSA, Qatar and the UAE in the GCC, with new territories Iraq and Azerbaijan generating incremental volume.

Robin Colgan, Managing Director of Jaguar Land Rover Middle East, North Africa and Pakistan, commented, “Jaguar Land Rover’s decision to invest in design and technology has clearly paid off in recent years, with consistently strong global sales proving consumer demand remains high for what is our strongest ever line-up of vehicles. This is echoed in the Middle East & North Africa region, where we have posted a significant sales increase across all our nameplates, cementing this as a significant growth region for Jaguar Land Rover. With the introduction of segment-defining vehicles such as the Range Rover Evoque, and our current 12MY fleet, this trend looks set to continue and we look forward to a great year in 2012.”

In turn, Amjad Saeed, General Manager of Mahmoudia Motors - Jaguar Land Rover’s representative in Jordan - said, “Jaguar Land Rover’s sleek designs and unique capabilities easily position its cars as best selling brands among luxury car enthusiasts. We at Mahmoudia Motors are proud of the popularity and consistent track record of the Jaguar and Land Rover brands’ newest models in the MENA region, and we look forward to seeing continued growth and strong sales this year.”