Ammon News - The Jordan Chamber of Commerce (JCC) and a Kenyan economic delegation on Wednesday discussed ways to strengthen economic and trade ties, expand business-to-business contacts and explore new trade and investment partnerships.

The meeting brought together Kenyan business leaders and representatives from the food, services, consulting, health, pharmaceutical, medical supplies, construction and building materials sectors, alongside with Jordanian Economic Counselor at the Jordanian Embassy in Nairobi Maram Makhamreh, according to a chamber statement.

Jordanian business owners and representatives from companies operating in the targeted sectors also attended the discussions at the JCC's headquarters to explore direct cooperation with their Kenyan counterparts.

Talking at the meeting, Jamal Amro, the JCC's representative of Foodstuff Sector, called for capitalizing on available opportunities to boost bilateral trade and establish direct partnerships between Jordanian and Kenyan companies, particularly in food industries.

He said Jordan's food sector has "extensive" capabilities and expertise and offers "high-quality" products, highlighting the importance of expanding the presence of Jordanian products in the Kenyan market. He also underscored the need to identify Kenyan products and opportunities available to Jordanian importers and traders.

In turn, Ibrahim Nawaiseh, the chamber's representative for construction and building materials, highlighted the importance of direct meetings between private-sector representatives in identifying opportunities that can develop into joint businesses and projects.

He referred to the broad scope for cooperation in construction, building materials, engineering services and contracting, noting that Jordanian companies have accumulated expertise in these fields that could support stronger ties with Kenyan firms.

Nawaiseh called for exchanging information on projects, investment opportunities and tenders to help companies in both countries access new markets.

Makhamreh underscored the importance of strengthening Jordan's economic presence in Kenya and intensifying business contacts between the two countries. She said the embassy can facilitate communication between Jordanian and Kenyan companies and follow up on trade and investment opportunities of mutual interest.

Meanwhile, members of the Kenyan delegation expressed interest in developing business ties with Jordan's private sector and benefiting from Jordanian expertise and products. They said the visit provides an opportunity to engage directly with Jordan's business community and explore potential trade and investment partnerships.

Kenyan companies presented their areas of activity, including trade facilitation, exhibitions and conferences, trade missions, agriculture, and exports of tea, flowers and fresh produce. Their activities also cover meat and livestock, grains and pulses, coffee and nuts, as well as agricultural logistics, engineering, contracting, pharmaceuticals, chemicals and cleaning products.

Jordanian business representatives expressed interest in opportunities in the Kenyan market and cooperation with Kenyan companies. They stressed the importance of obtaining information on market needs, regulations and trade procedures to help companies assess export and import opportunities and establish joint ventures.

Talks also discussed mechanisms to increase business contacts, encourage trade delegations and missions, promote participation in specialized exhibitions and economic events, and connect Jordanian and Kenyan companies according to their sectoral interests.

Petra