Ammon News - President of both the Jordan and Amman Chambers of Commerce, Senator Khalil El-Haj Tawfiq, held talks in London with Secretary General of the Arab-British Chamber of Commerce (ABCC) Rita Massoud to explore avenues for deepening economic cooperation between Jordan and the United Kingdom.

Meeting at the ABCC headquarters, the two sides discussed frameworks to expand the presence of Jordanian enterprises within British markets while driving foreign direct investment into the Kingdom, according to a statement issued Sunday by the Jordan Chamber of Commerce.

El-Haj Tawfiq, who also serves on the ABCC board, emphasized the need for a structured, institutional roadmap that aligns priorities, connects business communities in both nations, and translates prospective opportunities into concrete commercial ventures.

He outlined key sectors with high growth potential, including information technology, tourism, engineering and advisory services, logistics, halal goods, creative industries, pharmaceuticals, and agrifood processing. Establishing Jordan as a regional springboard for British enterprise across Arab markets remains a focal point, he noted.

To drive export growth, El-Haj Tawfiq called for a comprehensive matrix mapping UK market demands against Jordanian goods and services holding a competitive edge. Parallel efforts, he added, should highlight Jordan's investment incentives to potential investors.

Describing the ABCC as a key strategic partner, El-Haj Tawfiq credited the chamber for bridging business communities, providing market intelligence, and uncovering new trade channels. He also stressed the importance of human capital development, advocating for joint training programs, British corporate apprenticeships for Jordanian youth, and labor market data exchanges to better match skill sets with UK industry needs.

For her part, Massoud reaffirmed the ABCC’s commitment to partnering with the Jordan and Amman Chambers of Commerce to launch targeted programs. Future initiatives will focus on high-yield sectors, targeted B2B networking, market access support, sector-specific trade missions, and bilateral delegation exchanges.

Established in 1975, the Arab-British Chamber of Commerce serves as a primary pillar promoting trade, investment, and commercial partnerships between the United Kingdom and Arab nations.