Ammon News - The Jordan Tourism Board (JTB) is showcasing the Kingdom at ITB Berlin 2026, the world’s leading travel trade exhibition, taking place March 3–5 in the German capital.

The Jordanian pavilion features a delegation of travel and tourism agencies, hotel representatives, and Royal Jordanian Airlines, reflecting a coordinated effort to elevate Jordan’s profile in key global markets and highlight the diversity of its tourism offerings.

Amid ongoing regional volatility, this year’s participation carries heightened strategic significance. The JTB is leveraging the platform to clearly signal that Jordan remains a secure and stable destination, with tourism operations continuing uninterrupted. The messaging is aimed at reassuring international partners, safeguarding the Kingdom’s market share in vital European source markets, and sustaining confidence in the destination.

A schedule of bilateral meetings is planned with tour operators, airlines, and specialized media, targeting expansion into new markets and increased tourist inflows for the upcoming season.

On the sidelines of the exhibition, the JTB formalized two charter flight agreements designed to expand seat capacity and strengthen air connectivity with target markets—translating industry engagement into measurable growth in visitor arrivals.