Ammon News - As rapid transformations reshape the communications industry, a session titled “Logistics: The Hidden Pillar for Building Bridges of Communication and Media” at the Saudi Media Forum 2026 sheds light on the often-unseen infrastructure that enables media reach, influence, and continuity. The forum will be held in Riyadh from February 2–4, 2026.

The session is built around the premise that media impact begins long before the camera rolls or the microphone switches on — within an invisible system that ensures access, timeliness, coordination, and reliability in content delivery. Logistics, in this context, is framed not as a support function but as a foundational component of modern communication architecture.

Under the theme “Logistics as an Invisible Communication Channel,” the discussion explores how logistical systems organize movement, facilitate access, and sustain influence across shifting operational environments. The session positions logistics as a critical enabler of continuity and execution in today’s fast-evolving media landscape.

The focus then shifts to “Empowering Field Media and Major Events,” highlighting how effective logistical frameworks enhance the readiness and impact of media operations beyond studio settings. This is followed by “Technology and Digital Transformation in Media Logistics,” examining how digital tools are reshaping operational efficiency and institutional integration across media ecosystems.

The session concludes with “Challenges and Sustainability,” addressing the balance between operational demands and resource efficiency, and underscoring logistics as a long-term enabler of sustainable communication systems.

The session will feature engineer Rana Mohammed Al-Quwaiz, an executive leader with more than 15 years of experience in business development and strategic partnerships, particularly in e-commerce and logistics. She has worked across public, private, and non-profit sectors, contributing to initiatives with sustainable economic impact, strengthening stakeholder integration, and enhancing national supply-chain efficiency.

Al-Quwaiz has held leadership roles in business development, government relations, and strategic partnerships, and has actively supported government initiatives related to e-commerce expansion and logistics ecosystem development. Her participation in national committees and councils focused on logistics and export growth has further strengthened institutional integration and operational alignment.

The session reinforces a central message of the Saudi Media Forum 2026: logistics is not a peripheral function but a strategic infrastructure — one that enables media movement, extends communication channels, and transforms digital ambition into operational reality. When access becomes the standard, logistics becomes the prerequisite for media impact and sustainability.