Ammon News - The Saudi Media Forum has signed a partnership agreement with Elaqat Public Relations and Communications Company, appointing it as the forum’s official public relations and communications partner for its fifth edition, scheduled to take place in Riyadh from February 2 to 4, 2026.

The agreement comes within the framework of the forum’s efforts to strengthen its media ecosystem, unify its communication messaging, and enhance its media presence at the local and regional levels.

Under the agreement, Elaqat will oversee and implement the forum’s strategic public relations and communications activities, including managing media coverage, developing the communication narrative, and strengthening cooperation with local, regional, and international media organizations. The partnership is expected to further consolidate the forum’s position as a key national event shaping media discourse and professional practice.

The Saudi Media Forum is a prominent annual gathering that brings together media professionals, leaders, and decision-makers to discuss challenges and opportunities facing the media industry at both the local and regional levels. The forum hosts an elite group of influential figures and experts to examine pressing media issues and explore ways for the sector to adapt to global transformations, under the theme “Media in a Shaping World.”

The fifth edition of the forum will feature more than 100 dialogue sessions and over 300 speakers, reinforcing its status as a pivotal milestone in the year of media transformation. The event reflects the Kingdom of Saudi Arabia’s dynamic cultural and developmental momentum, marked by a growing calendar of specialized events and an open environment that welcomes international participation and exchange.

Elaqat Public Relations and Communications Company is among the Kingdom’s leading national firms specializing in strategic communication, reputation management, and media narrative development. With more than 11 years of experience, the company has implemented over 2,000 media and communications projects across various sectors and has played a key role in managing and covering major national events and initiatives.

Elaqat is recognized for its integrated approach, combining in-depth knowledge of the local media landscape with regional and international reach through services that include media relations, crisis communication, monitoring and analysis, and content creation.