Ammon News - Jordan Tourism Board (JTB) received a delegation of representatives from Saudi travel agencies, as part of an exploratory tour organized in cooperation with Royal Jordanian.

The tour is part of the JTB's ongoing efforts to enhance tourist cooperation with Arab Gulf markets, which featured field visits to a number of tourist destinations across the Kingdom.

In a statement on Sunday, JTB Director General Dr. Abdul Razzaq Arabiyat, said : "The JTB views the Saudi market as a strategic and crucial partner for the Jordanian tourist sector."

Through these introductory visits, he noted the board seeks to strengthen relations with partners in Saudi Arabia and highlight Jordan's "unique" tourist experiences.

Arabiyat added: "Such tours, organized in cooperation with Royal Jordanian, contributes to strengthening the two countries' tourist ties and open the way for customized travel programs that align with aspirations of Gulf tourists, which enhances chances of attracting more visitors in the coming seasons."

The statement noted the tour aimed to introduce the Saudi delegation to Jordan's diverse tourist assets, mainly its "unique" archaeological sites and natural landscapes, as well as "picturesque and authentic" hospitality experiences.

On the visit's sidelines, the board held a workshop for representatives of Saudi travel offices and their Jordanian tourism sector counterparts to discuss opportunities for direct cooperation and open up "strategic" partnerships that serve aspirations of the Arab Gulf tourism market.

This initiative comes within the framework of its strategy to enhance Jordan's presence in the Arab Gulf market, especially in Saudi Arabia, which is "one of the key target" destinations, given its size and "positive" impact on the national tourism sector, the JTB pointed out.