Ammon News - Meta announced on Thursday that it was bringing back a feature of “OG Facebook” — a Friends tab which is designed exclusively to highlight content from a user’s friends list without additional recommended posts.
In a blog post detailing the update, Meta explained that this latest addition aligns with Facebook’s foundational mission to facilitate meaningful social interactions among friends.
Initially, the Friends tab will be available only to users in the US and Canada, but broader availability is expected in the future.
Content showcased within this dedicated tab will include personal posts, Reels, stories shared by friends, reminders of upcoming birthdays and pending friend requests.
Until now, the tab had functioned primarily as a hub to manage friend requests and suggested connections through the “People You May Know” feature.
This strategic shift follows Meta’s recent efforts to revitalize Facebook’s appeal — particularly among younger demographics who have largely gravitated toward platforms like Instagram and TikTok.
Last October, Meta introduced a redesign targeting Gen Z with an emphasis on community engagement, group discussions and video-centric content.
However, the Friends tab marks a deliberate pivot back toward more intimate, friend-centric interactions. NYP