Prof. Dr. Haytham Eloqayli

Governments aim to serve their citizens through both short-term and long-term goals, within the limits of national sovereignty and available resources. Consequently, governments aspire to build and strengthen trust between citizens and their institutions.
The truth is that the current government is considered one of the most professional and action-oriented, focusing more on deeds than promises. However, restoring citizens' trust requires sharing information and engaging in dialogue through messages that resonate with the subconscious mind of citizens, aiming to improve the negative stereotypes formed over previous years and counter populist parallel media that focused on highlighting shortcomings.

Sometimes, individuals or institutions may struggle to market their decisions, statements, and actions to citizens due to a lack of deep understanding of public thinking, which is often driven by emotions and headlines, unlike elites who rely on logic and details. This can create unnecessary gaps that diminish the perceived value of government achievements in the eyes of citizens and weaken the bridges of trust.
Based on the philosophy of subconscious programming and social thinking, I propose some mechanisms to help change citizens' perceptions of the government, preventing them from falling prey to populist or nihilistic currents that push them to desire a change in government or anticipate its downfall.

The Health Sector:
Every citizen interacts directly or indirectly with the health sector almost daily, whether for themselves, their children, or their relatives. Therefore, any improvement in the points of contact between citizens and the health sector directly impacts them. Emergency departments are the decisive factor in evaluating satisfaction and trust between citizens and the government, as clinics and scheduled surgeries have a limited impact on the subconscious mind of individuals. There are low-cost measures and updates capable of significantly boosting citizen satisfaction, costing no more than 3 million dinars per governorate (except Amman), and these improvements can be scheduled over several years. On the other hand, the Jordanian government currently spends excellently on the health sector, but this is not strongly reflected in citizens' satisfaction.

The Cultural Sector:
The role of the Ministry of Culture has been reduced to superficial cultural manifestations, while it should be responsible for building a comprehensive vision that addresses individuals' thinking mechanisms, promoting moderation, rational critical thinking, and enhancing national unity. Reducing culture to clubs and artistic and literary associations has marginalized its impact on the vast majority who are not concerned with such activities. Instead, the alternative approach is to use arts and social media to communicate with the subconscious mind of individuals, serving the goals pursued by the government. Since the majority of the population does not engage in deep reading, the role of arts, especially short videos and social media, is no longer just for entertainment but has become a direct communication mechanism with citizens to change their perception of reality as seen by the government, reinforcing the national identity of citizens from diverse backgrounds by focusing on what unites rather than divides.

The Youth Sector:
Although the primary issue for youth is unemployment, which I have previously addressed with specific proposals, we must not overlook that youth face problems that may seem trivial to us but hold significant importance for them. These can be easily resolved through a dedicated office for youth communication, addressing their daily concerns through simple interactions. This would reflect positively on youth satisfaction, even more than solving unemployment, as it tackles the minor issues that matter to them on a daily basis.

Studies on human behavior and the mechanisms of the subconscious and conscious mind have identified that two factors—culture (thinking mechanisms) and economy (production mechanisms)—determine citizens' daily lives and their level of trust and satisfaction with political administration represented by governments. Therefore, feelings of dissatisfaction will lead citizens and society to respond in one of three ways, causing cognitive dissonance and pressure on the subconscious mind: either by changing their perception of reality, leaning toward negativity and apathy, or seeking to change reality through words or actions. Rationalizing citizens' thinking to align their perception of reality with the limited resources and challenges facing their country is the optimal path to maintaining stability and security. This is where the government's ability to activate such mechanisms and enhance trust between itself and its citizens becomes crucial.