Dr. Hamza Alakaleek

The rise in e-commerce and social media influencers in the Middle East has opened more avenues for cyberlaundering, an emerging threat with significant vulnerabilities in terms of the financial system and overall security of the region. Utilizing the influencers' popularity, the crime bosses are able to mask the origins of the illicit funds and inject them into the mainstream economy.

The 2020 case of Kuwait's much-vaunted e-commerce platform, Boutiqaat, underlined this issue of cyberlaundering. The platform allows influencers to create virtual shops and plug goods into them, for which no traceable sources of income are visible.

The actors in money laundering schemes can use social media influencers in a variety of ways. This includes Product Promotion and Brand Partnerships, where money laundering's trail could be hidden by having the influencer paid to showcase items or services part of the illegal actions, such as cryptocurrency scams or fraudulent investment schemes.

Another method is Inflating Product Values, whereby the criminals purchase high-value items through influencers to raise artificially the value of those items to launder money. Another form of approach is through hidden ownership, whereby an influencer, usually acting as a proxy for criminal organizations, owns businesses or assets funded by these illicit proceeds.

Another channel used in the money laundering practice through social media is Social Media Trading and Cryptocurrency, most of the time performed due to Pump-and-Dump Schemes. Influencers are paid to promote certain types of cryptocurrencies so that their values can artificially be inflated. At the top of the price, criminals sell their holdings and then disappear, leaving the investors with big losses. Another tactic used is Money Mules: such influencers will be hired to collect and transfer illicit funds through cryptocurrency exchanges or other digital means of payment.

A third method involves Philanthropy and Charity. Influencers may promote pseudo-charities or collect money to fight a cause that does not exist. Sometimes, charity donations are collected through an influencer but distributed to crime groups as a presumptive way of distributing funds to legitimate philanthropy.

How much is actually laundered through social media influencers remains hard to quantify, but the best estimates are that it is a significant volume. It therefore requires that law enforcement agencies and regulatory bodies take concrete, proactive measures to detect and prevent money laundering activities by influencers utilizing many methods.

financial institution should carry out necessary due diligence on an influencer—a validation of identity, sources of income, and business undertakings. Social media platforms should have a more careful verification process, especially for acceptance of those influencers into their fold who are dealing in financial products or services.
Also, utilizing advanced analytics capabilities to monitor suspicious behaviors on social media, such as sudden wealth increases, unusual spending habits, or the promotion of unknown or suspect products and services.

Additionally, Blockchain technology creates a clear basis on which one can trace cryptocurrency transactions to identify suspicious patterns. The extra development of sound regulatory frameworks with respect to cryptocurrency exchanges has the potential to reduce the associated risks linked to money laundering and terrorist financing. In fact, GCC countries have already risen to the challenge. Influencers in Saudi Arabia are compelled to disclose if they are paid promoters and to eschew making deceptive claims. The UAE has instituted licensing for the influencers, heaping on an additional layer of accountability.

However, there are still challenges. The first one is that the rapid development of technologies and constant changes in methods by cyber criminals make it quite impossible for authorities to stay ahead. Also, the complicating nature of influencer marketing and many times very blurred lines of what is legitimate and what is not make this process of enforcement hugely difficult.

Fighting cyberlaundering effectively requires a multiagency approach that involves the Jordanian government, financial institutions, and the technology firms. It includes increased international cooperation and sharing of intelligence to create complex tools for finding and discouraging these illegal activities.

By means of these methods, the relevant authorities can significantly reduce the capacity of crimes to abuse social media influencers in money laundering, while protecting the integrity of the financial system. Conscious that the digital world keeps on evolving, this is one field where consciousness about new threats and changed regulatory policy will need to be performed.