Ammon News - In an effort to attract more British tourists to the Kingdom, the Jordan Tourism Board (JTB) and Royal Jordanian (RJ) have gathered 170 British tourism offices in London.

According to a JTB statement published on Sunday, Director-General Abdul Razzaq Arabiyat described the meeting as an opportunity to highlight Jordan's tourism potential.

He announced the launch of an incentive program for British tourism offices in collaboration with RJ, alluding to JTB's vision to increase Jordan's tourism momentum through collaborative promotional campaigns with numerous entities.

Commercial Director of RJ Karim Makhlouf presented the airline's strategy to attract more British tourists over the next few years.

Representatives of the offices, for their part, praised Jordanian authorities' interest in promoting the country's tourism product and emphasized that they are eager to work as a team to increase tourism exchange between Jordan and the United Kingdom.