APC officials, Brazilian minister discuss increasing potash fertilizer exports to Brazilian market


[08-05-2022 08:43 AM]

Ammon News - Brazil's Agriculture Minister, Marcos Montes, on Saturday visited the Arab Potash Company (APC), and met with its Chairman Shehadah Abu Hdaib and President and CEO, Maen Nsour, Petra reported.

The meeting covered ways to enhance supplying his country, which is one of the largest agricultural producers in the world, with fertilizers related to agricultural production.

Accompanied by Brazil's Ambassador to Jordan, Ruy Amaral, representatives from the Brazilian private sector and their accompanying delegation, Minister Montes toured the APC’s factories in the Ghor es-Safi area, southern Jordan, and checked on the production process, as he expressed his admiration for the advanced technologies used in the production of potash and the high quality of products.

This visit comes in light of the global shortage in fertilizer supply after recent political conditions in the world, as government agencies in Brazil, in cooperation with the private sector as well, are working to secure consumers needs of fertilizers.

In late 2019, APC succeeded in producing red granular potash, which, thanks to its high quality and purity, enabled it to export red granular potash to Brazil, then the company's sales to the Brazilian market saw a steady increase since then until the first quarter of this year.

Abu Hdaib lauded the deep economic cooperation ties between Jordan and Brazil, which witnessed a clear growth in the past few years, which was reflected in the volume of trade exchanges, following the export of red granular potash to the Brazilian market, which clearly contributed to the high volume of Jordanian exports to this market.

Abu Hadib said that the APC exported about 430,000 tons to the Brazilian market during the past three years, with a value of about $184 million.

He explained that the APC advanced position in the global fertilizer markets to which it exports its products has led to the growing size of its responsibility and role in achieving global food security and meeting consumer demand for fertilizers.

Abu Hadib added that APC supplies approximately 2.6 million tons of potash annually to consuming markets, which represents 3 to 4 per cent of global consumption.

He stressed the importance of Brazil, which is one of the markets with high consumption and which is perfectly integrated with the expansion plans of the APC to increase its production capacities of all kinds of potash to meet the needs of its traditional and new markets.

Abu Hdaib added that the APC has approved long-term plans that include huge capital projects aimed at increasing production quantities of potash and derivative and specialized fertilizers with the aim of maximizing returns to the overall national economy and increasing the global market share of the Jordanian potash industry, which constitutes a major part of the Kingdom's GDP.

For his part, Nsour said that the APC, following the great demand by major importers on its products in the Brazilian market, it continued to work on expanding the production of high-quality granular red potash through the company's two compacting units.

He added that the new compacting unit project is also underway, and its implementation is expected to be completed at the end of this year, which will raise the company's production capacity of granular red potash from half a million tons to 1.2 million tons annually, which will enable the APC to increase its sales to the Brazilian market in the future.

Nsour said that the APC's future plans will work to maximize its production in addition to ensuring the stability of its operations in the coming years, which makes APC a reliable partner for all consumers of potash fertilizer in global markets.

He explained that the diversification projects in production reflect the APC's long-term plans, which are based on analyzing the global supply and demand factors, and benefiting from the Kingdom's geographical advantages and the infrastructure available in the industrial port in Aqaba.

For his part, Minister Montes said that the visit aims at bolstering trade cooperation between Brazil and the Kingdom, which is officially sponsored by the leadership of both countries, adding that these relations are witnessing great development at all levels, the most important of which is the fertilizer sector.

He touched on to the developments in the agricultural sector in Brazil and the increase in the production of agricultural crops with the aim of enhancing food security and the expected increase in the demand for fertilizers, adding that Jordanian potash fertilizer is of high quality and is preferred by farmers in Brazil, which supports the increase in trade cooperation between the Kingdom and Brazil in the fertilizer sector.

Brazil is one of the largest consumers of fertilizers in the world. It is also the largest importer of potash in the world and consumes about 17 per cent of the potash produced globally, as fertilizers are used to produce many major agricultural crops such as soybeans and corn.




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