Ammon News - The Italian Design Day, organised by the Italian embassy in Jordan, was held at the Yarmouk University in Irbid on Monday.

The Italian Design Day (IDD) is an annual theme-based global event launched in 2017 by the Ministry of Foreign Affairs and International Cooperation, in collaboration and with the support of the Ministry of Culture, according to an embassy statement

The event offers an extensive programme of promotional and cultural events created by the network of embassies, consulates, and Italian Trade Agency (ICE) offices in the world and has “established itself over the years as an effective instrument in supporting the promotion of design and the internationalisation of a strategic industrial sector for Italian exports, as well as an outstanding tool to share information and insights regarding Italian lifestyle and creativity”.

The theme of the 2022 Italian Design Day is “Re-Generation. Design and new technologies for a sustainable future”, which highlights one of the current challenges that design is facing: Promoting a transition of lifestyles that combines functionality and well-being with sustainability and reduced environmental impact, re-generating – in ideas and in practice – objects and spaces, according to the statement.

During the event, attended by Italian designer Giulio Iacchetti, Italian Ambassador Luciano Pezzotti highlighted how “today, reusing, mending, renewing and recycling existing materials and products is a parallel need with the development of new ones”.

In order to achieve this goal, dialogue and collaboration between designers, architects, engineers and all of the other actors involved is essential, he said.