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Ammon News - White Friday four-day sales will be begin in the Kingdom tomorrow, slashing the prices of mostly clothing, shoes and fabrics in local markets.

As the COVID-19 daily infections rise, this year's White Friday, known internationally as Black Friday, will be held from the 24-27 of November, to prevent overcrowding in markets in accordance with health protocols, said Asaad Qawasmi, representative of the clothing, fabrics, shoes and jewelry sector at the Jordan Chamber of Commerce.

Qawasmi said on Tuesday that the sales will vary according to the source of the goods. Prices of goods from China, which constitute about 50 percent of the overall imported goods, have spiked recently, while the prices of imported goods from Turkey and European countries are unchanged, he noted.

The sales are real and are subject to the instructions and control of the Ministry of Industry, Trade and Supply, he underscored. However, he indicated that the percentage of imports in the clothing and footwear sector dropped by 20 percent this season, compared to previous seasons, due to merchants' tightening liquidity, and citizens' low purchasing power.

Qawasmi pointed out that merchants fall under three categories; merchants, whose in-stock goods are less than the amount required for the annual sales, local branches of international brands, which usually follow the parent company's discount policy, and owners of shops in malls, who will be participating in White Friday sales.

The concept of slashed prices, or "Black Friday," originated in the United States, and usually follows Thanksgiving Day, which is the period of time when consumers usually begin shopping for Christmas. It spread around the world as it benefits both merchants and consumers. On a regional scale, Arab countries dubbed the discounts "White Friday," because the color black holds an 'sinister' connotation.

(Petra)