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Ammon News - An initiative encouraging citizens to donate winter clothes to impoverished families kicked off Tuesday by the ride-hailing company Careem and al-Etihad Bank in partnership with Naua, a Crown Prince Foundation initiative to promote philanthropy.

In a press statement, Careem said that the initiative, which will go on until the middle of this month, allows citizens to donate winter clothes to impoverished families by pinpointing a pickup location and a drop-off location to have the donation dry cleaned and sterilized. The clothes then will be sent to the Promise Welfare Society, which will hand them out to the families. The company said the process is free using the promo code "CLOTHESDRIVE."

The initiative, the company added, aims at boosting the spirit of giving among members of the local community and motivating their humanitarian sense towards others. It is also a model for effective partnerships between community based organization, as part of Careem's commitment to making people's lives easier through community programs and initiatives.