Ammon News - The Central Bank of Jordan (CBJ) on Monday launched a nationwide campaign to encourage savings and sound financial planning. The "Save to Thrive" Initiative is designed by the CBJ in cooperation with a number of public financial institutions and government and non-government stakeholders.

CBJ Governor Zyad Fareez said the campaign is designed to enhance financial literacy in general, and promote a culture of savings among all individuals of different age groups, in order to strengthen their financial resilience and enable them to pursue sound financial planning.

The Central Bank said in a statement that the initiative coincides with the World Savings Day, and is part of its tireless endeavor to improve the lives of individuals, develop the national economy, and serve the goals of financial inclusion in the Kingdom by expanding and improving access to various financial services, including payment, transfer, savings, credit and insurance services.

The initiative targets all individuals in the Kingdom in general and the following groups in particular: low-income people, youth (15-24), women, and school students.