Jaghbir inaugurates Al Dar center to promote Jordanian handicrafts


31-10-2021 12:21 PM

Ammon News - Head of the Jordan Chamber of Industry (JCI), Fathi Jaghbir, inaugurated "Al-Dar" center in the courtyard of the Intercontinental Jordan Hotel, under "Made in Jordan" slogan, to showcase a carefully selected quality handicrafts.

In a JIC statement on Saturday, the center displays clothing, textile, home furniture and accessories products made by Jordanian designers and charities working to help poor families and people with special needs.

Jaghbir said the handmade exhibits are inspired by Jordanian heritage, which reflect their makers' creativity.

The center "constantly" displays products of designers, craftsmen and associations, with the aim of supporting these sectors by providing display and sale outlets, according to Jaghbir.

Head of the "Made in Jordan" campaign, Dr. Iyad Abu Haltam, said the initiative aims to promote national industrial products and handicrafts, and create a consumer culture among citizens that favors national products.

"Our national industries enjoy high quality and competitive prices," he said, stressing the campaign's keenness that made-in -Jordan products conform to local and international specifications.

The campaign's new strategy is based on organizing a number of direct selling exhibitions to the public in the capital and the Kingdom's governorates to promote Jordanian industries, through pavilions dedicated to craft industries, Abu Haltam said.




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