Ammon News - AMMONNEWS - The fourth business administration conference, organised by Mutah University’s business college, on Tuesday began in the Dead Sea area under the title “Innovation and entrepreneurship for business sustainability”.

Deputising for HRH Prince Hassan, HRH Princess Sumaya inaugurated the event, highlighting the importance of the conference in exploring the status of business entrepreneurship in the Kingdom, the Jordan News Agency, Petra, reported.

She stressed the importance of transferring entrepreneurs’ ideas into productive projects through supporting creativity and business incubators. Mutah University President Thafer Sarairah cited His Majesty King Abdullah’s initiatives encouraging young people to unleash their potential to better face economic challenges and more job opportunities.