Ammon News - AMMONNEWS - After a successful three-month Ramadan campaign which lasted from June until August 2014, Western Motors, Fiat & Jeep authorized distributor in the Emirate of Abu Dhabi and member of Al Fahim Group, announced an average sales increase of 43% in these three months compared to the same period last year.
In an interview with the Sales team of Western Motors, Engineer Mohammad Al Momani, General Manager, claimed, “We decided to start our Ramadan offer on the Jeep range in Abu Dhabi early this year and provide our Jeep lovers with an offer they can’t refuse! We started in June and closed the month with a sales increase of 73% compared to 2013. In July, we witnessed another double-digit increase of 27%; therefore, due to this incredible success, we decided to extend the offer to August. And, again, we thankfully closed that final month with a 28% rise, compared to last year.”

With a vigorous marketing campaign involving a raffle prize, radio spots, outdoor and print advertisements as well as an aggressive digital and social media promotion, Western Motors concluded the three-month sales streak with presenting to the raffle prize winner a fully paid trip for a family of four to Disneyland in Hong Kong via Cathay Pacific Airways. Lucky Jeep customers who purchased their 4x4s in these three months received a free iPad mini, free V-Kool window tinting, one-million-kilometre warranty or five years, 30,000-kilometre service or two years and a free ticket to Western Motors’ Jeep Jamboree event taking place in November this year!

“Among our most popular models in this one-of-a-kind Ramadan campaign, were, the admired Grand Cherokee 3.6 Limited, the powerful SRT-8 6.4L and four-door Wrangler Sport which swept off-road enthusiasts between the ages of 30 and 45 off their feet,” added Mr. Mohammad Mahmoud, Sales Manager. “This coming quarter we have the full modified Jeep Wrangler available in our showrooms which fit the off Roader people in UAE and displayed in the Abu Dhabi International Hunting & Equestrian Exhibition (ADIHEX) which was last 10 to 13 September.”

Western Motors has taken the market by storm with a fully-fledged targeted campaign this year. Later in the year, the Jeep distributor will also be holding their annual Jeep Jamboree event in November giving their customers a memorable experience dune-driving in the golden deserts of the United Arab Emirates, behind the wheel of one of the most powerful 4x4s in the world.