Twitter needs an Asian strategy

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Home Business Twitter needs an Asian strategy 26-11-2013 04:20 PM Ammon News - AMMONNEWS - Now that Twitter is a public company, investors want to know when the company will be profitable. Wall Street will also be keeping a close eye on its mobile strategy. All social media companies need to emphasize mobile. Fortunately for Twitter (TWTR), it is already off to a good start: 75% of its users access the service via a mobile device, and mobile advertising accounts for around 55% of its revenue. Twitter also announced the acquisition of mobile advertising company MoPub in September for a reported $350 million, an indication that the company realizes it needs to be an even bigger player in mobile. But Twitter has a problem. It is not a major presence in Asia. And according to figures from tech research firm Gartner, the Asia Pacific region is the biggest mobile ad market, with an estimated $4.8 billion in revenues this year. *CNN

Home Business

Twitter needs an Asian strategy

26-11-2013 04:20 PM

Ammon News - AMMONNEWS - Now that Twitter is a public company, investors want to know when the company will be profitable. Wall Street will also be keeping a close eye on its mobile strategy.

All social media companies need to emphasize mobile. Fortunately for Twitter (TWTR), it is already off to a good start: 75% of its users access the service via a mobile device, and mobile advertising accounts for around 55% of its revenue.

Twitter also announced the acquisition of mobile advertising company MoPub in September for a reported $350 million, an indication that the company realizes it needs to be an even bigger player in mobile.
But Twitter has a problem. It is not a major presence in Asia. And according to figures from tech research firm Gartner, the Asia Pacific region is the biggest mobile ad market, with an estimated $4.8 billion in revenues this year.

*CNN

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