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adidas Originals Spring/Summer 2012 Collection

17-01-2012 12:00 AM


Ammon News - AMMONNEWS – In 2012, adidas Originals celebrates a special anniversary: it has been 40 years since the legendary three-leafed device, the Trefoil logo, was introduced. Today the products that bear the mark are all part of the Originals collection and the people who wear them honor its authentic, original sportswear. In Spring/Summer 2012, adidas Originals introduces an innovative and exciting product offer to cater to the needs of the street wear and lifestyle consumer.

Timeless classics like the Track Top or Polo Shirt receive dedicated facelifts. They now return to shine in slightly new yet more comfortable fits and a density of colour ways. Next to a solid, authentic sportswear offer, this season’s collection also comprises of fresh and innovative silhouettes ranging from outfit-driven fashion items to tech-lifestyle footwear.

1972 was the year of the Munich Olympics and also the first time when the iconic three-leafed logo was used on product as sign-off. In 2012, adidas Originals celebrates the Trefoil logo by presenting iconic apparel and footwear pieces from that era like Track Tops with updated, contemporary fit and materials, or the low profile runner adiStar Racer.

In addition, adidas Originals re-introduces the iconic pique polo shirt as well as the classic track top with updated fit and materials. Both pieces are firm favourites as clean and versatile adidas wardrobe pieces to complete the individual look of a metropolitan consumer. The Spring/Summer collection presents an in-depth range of styles and colour ways of both the legendary Pique Polo and the new track top silhouette Street Diver.

The Spring/Summer 2012 women’s collection offers collegiate styles from sporty to stylish and glamorous executions. It features a mix of collegiate logos in contemporary executions for a wider range of consumer tastes and easily merchandisable styles catering to the look which is completed by an exciting set of accessories. The entire collection is characterized by a consistent visual language of shared details, patterns and graphics on the products.

The adidas Originals Spring/Summer 2012 collection will hit Originals stores and retailers in Jordan with several releases beginning in February 2012.




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