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AMMONNEWS - Teeba Investment for Developed Food Processing Company launches its 100% fresh Vetal Digest Laban and Yoghurt products to the Jordanian market under its Almarai brand.

Vetal Digest Laban contains probiotics that aid digestion, and combines great taste with nutrition as it is calcium and protein fortified. Vetal Digest Laban is available in 900ml and 180ml sizes, whilst Vetal Yoghurt is available in a 170g serving.

Teeba Investment launched its 100% fresh Vetal products as part of its ongoing efforts to diversify its product range in order to cater to the different demands and preferences of consumers in the Jordanian market. Vetal products are produced according to the same quality standards enforced by Almarai KSA.

“We continue to launch premium products to build upon our repertoire of successes in the health food industry. Vetal products are produced at par with best international practices, and are a proud addition to our existing product range. All our products are launched after extensive studies of the current market direction, and varying consumer patterns,” commented Mohamed Saada, Teeba Investment’s General Manager.

The 100% fresh Vetal products are sourced from Teeba Investment’s Atheer Farms, which are managed according to the highest quality standards and latest cutting-edge technologies at the company’s new, state-of-the-art factory. By leveraging its staff’s considerable expertise and collaborating with Almarai KSA to research and develop new products, Teeba Investment ensures the launch of a unique range of premium goods.

During 2011, Teeba Investment expanded its product portfolio by launching dairy products that proved to be extremely popular amongst consumers, such as its Almarai flavored drinking yoghurt Maher, available in strawberry and raspberry flavors, in addition to its Almarai 100% Fresh Milk.

It is worth mentioning that the Teeba Investment for Developed Food Processing Company and Almarai KSA are collaborating to research and develop fresh, diverse, high quality products. Teeba Investment’s products are currently offered under the three trademarks in Jordan: Teeba, which provides a range of dairy products that includes yoghurt, labaneh, jameed, shaninah, and zabadi; Almarai which offers a variety of cheese and milk products; and Tropicana, which comprises of a wide variety of natural, fresh juices.