Ammon News - Proceeding with its Corporate Social Responsibility efforts in Al Koura district which started in 2007; and with the objective of developing an understanding and raising awareness of the value of art in the educational process, Nuqul Group collaborated with The National Center for Culture and Arts (NCCA) to conduct cultural performances in the district.

The three performances; Journey to Kanafeesh World, Painting on the Wall and Memoirs of a Woman, took place at Al Ashrafieh Club in Deir Abi S'eed and targeted different age groups reaching up to 300 beneficiaries.

Ghassan Nuqul, Nuqul Group's Vice Chairman, said: "Since the beginning of our CSR journey, we believed that the cultural aspect is the cornerstone of any development process. Our partnership with NCCA was driven by the Group's slogan "Growing Together" and in order for us to grow with our local communities it is crucial to tackle culture and arts in a creative and interactive way."

"These plays are only the beginning and we will be evaluating the development of our cultural activities in the district together with our partners, and with the help of the local community we shall continue the journey," Mr. Nuqul added.

Lina Attel, Founder and Director General of The National Center for Culture and Art, also commented: "Driven by our mission of serving as a leading national and regional resource model for incorporating the performing arts in all levels of education to promote humanitarian values; cross cultural understanding; enhance cultural enrichment and bring about social change, we partnered with Nuqul Group to provide room for creativity, entertainment and education at the same time. Through our collaboration we aim at making culture and art accessible to all. This partnership means a lot to us and we look forward to expanding our efforts in the district".

Nuqul Group’s Corporate Social Responsibility involves the adoption of the local community in Al Koura through several programs that include feeding, empowerment, employment and micro venture projects. Nuqul Group joins hands with national and local NGO’s to further enhance its role and increase positive impact in the area.
For the editor:

Established in 1952, Nuqul Group brings together 31 regional and global companies, 5800 employees and exports its products to over 45 exports markets worldwide.
The National Center for Culture and Arts (NCCA) of King Hussein Foundation was established By Her Majesty Queen Noor Al Hussein in 1987 to develop an understanding and awareness of the value of the arts in the educational process promoting social development issues and to enhance the theater and dance movements in Jordan.

The NCCA is considered to be a unique institution that produces innovative drama, theater and dance programs that offer children, youth, men and women the opportunity to develop their talents in the performing arts field and to explore issues related to a better quality of life, as well as the ability to express their needs and aspirations freely and creatively.