Chinese Ambassador Receives Tourism Coordinator Fares Ajlouni
Chinese Ambassador to the Hashemite Kingdom of Jordan, H.E. Guo Wei, received tourism coordinator Fares Al-Ajlouni for an official meeting to discuss prospects for strengthening tourism relations between Jordan and China through the proposed Jordan-China Partnership Initiative for Tourism and Cultural Exchange.
The hour-long meeting featured in-depth discussions on ways to enhance bilateral tourism cooperation, explore emerging opportunities, address key challenges facing the tourism sector, and develop practical recommendations aimed at advancing collaboration between the two countries.
During the meeting, Mr. Ajlouni presented the initiative's vision, which seeks to establish a sustainable tourism partnership between Jordan and China by strengthening institutional cooperation, increasing tourism and cultural exchanges, and creating new opportunities for economic and investment cooperation in the tourism sector.
For his part, Ambassador Guo Wei reaffirmed his full support for initiatives aimed at deepening tourism ties between the two countries. He stressed the Chinese Embassy's readiness to cooperate with the relevant Jordanian authorities to further develop the tourism partnership and expand areas of mutual cooperation.
The discussions also focused on several strategic priorities, most notably the importance of launching direct flights between Jordan and China. Both sides agreed that direct air connectivity would significantly facilitate travel for tourists and businesspeople while promoting trade and investment between the two nations.
Ambassador Guo Wei and Mr.Ajlouni also highlighted the need to intensify the promotion of Jordan in the Chinese market, emphasizing the Kingdom's reputation as a safe and stable destination with a rich historical and cultural heritage. They noted the importance of addressing misconceptions in some international markets stemming from regional developments despite Jordan's continued security and stability.
In terms of tourism services, the meeting underscored the importance of increasing the number of tour guides and hospitality professionals proficient in the Chinese language in order to enhance the experience of Chinese visitors and improve the quality of services offered.
Al-Ajlouni also highlighted the significance of the Chinese outbound tourism market, noting that Chinese citizens made approximately 167 million international trips in 2025, making China one of the world's largest outbound tourism markets and presenting Jordan with a significant opportunity to attract a greater share of Chinese visitors. At the same time, both sides stressed the importance of encouraging Jordanians to visit China and benefit from its diverse tourism, cultural, educational, and economic attractions.
The meeting concluded with several strategic recommendations, including: • Strengthening institutional cooperation between tourism authorities in Jordan and China. • Supporting efforts to launch direct flights between the two countries. • Expanding promotional campaigns for Jordan in the Chinese market. • Developing tourism services and programs in the Chinese language. • Encouraging two-way tourism through sustainable public-private partnerships. • Promoting cultural exchange as a cornerstone of stronger tourism relations.
The participants agreed that these outcomes represent a practical roadmap for advancing tourism cooperation between Jordan and China. They described the Jordan-China Partnership Initiative as a viable strategic framework capable of increasing tourist arrivals, strengthening cultural exchange, and enhancing economic relations between the Hashemite Kingdom of Jordan and the People's Republic of China in a manner that serves the shared interests of both friendly nations.
At the conclusion of the meeting, Ambassador Guo Wei expressed his appreciation to Mr. Fares Ajlouni for presenting what he described as a pioneering and unprecedented initiative that has the potential to further strengthen Jordanian-Chinese relations, particularly in the fields of tourism and culture. He reaffirmed the Chinese Embassy's willingness to cooperate and coordinate with official institutions and the private sector in both countries to support tourism development, encourage mutual visits, and open new avenues for bilateral cooperation.
Ambassador Guo Wei also suggested that Mr. Fares Ajlouni present the initiative to Minister of Tourism and Antiquities Dr. Imad Hijazin and Jordan Tourism Board Director General Ramzi Al-Maaytah, noting that the proposal offers a strategic vision and practical recommendations that could support Jordan's efforts to develop its tourism sector and enhance tourism cooperation with China. He emphasized the importance of adopting the initiative and translating it into actionable programs.
For his part, Al-Ajlouni expressed his sincere appreciation to Ambassador Guo Wei for the warm reception and generous hospitality, praising the ambassador's commitment to strengthening bilateral relations, particularly in the tourism sector. He also commended the ambassador's support for the initiative and his willingness to present it to the Minister of Tourism and Antiquities and the Director General of the Jordan Tourism Board.
Al-Ajlouni concluded by expressing his hope that the outcomes of the meeting would be translated into concrete measures that would boost tourism, strengthen cultural and economic exchange, and establish a sustainable strategic partnership between the Hashemite Kingdom of Jordan and the People's Republic of China.
Chinese Ambassador to the Hashemite Kingdom of Jordan, H.E. Guo Wei, received tourism coordinator Fares Al-Ajlouni for an official meeting to discuss prospects for strengthening tourism relations between Jordan and China through the proposed Jordan-China Partnership Initiative for Tourism and Cultural Exchange.
The hour-long meeting featured in-depth discussions on ways to enhance bilateral tourism cooperation, explore emerging opportunities, address key challenges facing the tourism sector, and develop practical recommendations aimed at advancing collaboration between the two countries.
During the meeting, Mr. Ajlouni presented the initiative's vision, which seeks to establish a sustainable tourism partnership between Jordan and China by strengthening institutional cooperation, increasing tourism and cultural exchanges, and creating new opportunities for economic and investment cooperation in the tourism sector.
For his part, Ambassador Guo Wei reaffirmed his full support for initiatives aimed at deepening tourism ties between the two countries. He stressed the Chinese Embassy's readiness to cooperate with the relevant Jordanian authorities to further develop the tourism partnership and expand areas of mutual cooperation.
The discussions also focused on several strategic priorities, most notably the importance of launching direct flights between Jordan and China. Both sides agreed that direct air connectivity would significantly facilitate travel for tourists and businesspeople while promoting trade and investment between the two nations.
Ambassador Guo Wei and Mr.Ajlouni also highlighted the need to intensify the promotion of Jordan in the Chinese market, emphasizing the Kingdom's reputation as a safe and stable destination with a rich historical and cultural heritage. They noted the importance of addressing misconceptions in some international markets stemming from regional developments despite Jordan's continued security and stability.
In terms of tourism services, the meeting underscored the importance of increasing the number of tour guides and hospitality professionals proficient in the Chinese language in order to enhance the experience of Chinese visitors and improve the quality of services offered.
Al-Ajlouni also highlighted the significance of the Chinese outbound tourism market, noting that Chinese citizens made approximately 167 million international trips in 2025, making China one of the world's largest outbound tourism markets and presenting Jordan with a significant opportunity to attract a greater share of Chinese visitors. At the same time, both sides stressed the importance of encouraging Jordanians to visit China and benefit from its diverse tourism, cultural, educational, and economic attractions.
The meeting concluded with several strategic recommendations, including: • Strengthening institutional cooperation between tourism authorities in Jordan and China. • Supporting efforts to launch direct flights between the two countries. • Expanding promotional campaigns for Jordan in the Chinese market. • Developing tourism services and programs in the Chinese language. • Encouraging two-way tourism through sustainable public-private partnerships. • Promoting cultural exchange as a cornerstone of stronger tourism relations.
The participants agreed that these outcomes represent a practical roadmap for advancing tourism cooperation between Jordan and China. They described the Jordan-China Partnership Initiative as a viable strategic framework capable of increasing tourist arrivals, strengthening cultural exchange, and enhancing economic relations between the Hashemite Kingdom of Jordan and the People's Republic of China in a manner that serves the shared interests of both friendly nations.
At the conclusion of the meeting, Ambassador Guo Wei expressed his appreciation to Mr. Fares Ajlouni for presenting what he described as a pioneering and unprecedented initiative that has the potential to further strengthen Jordanian-Chinese relations, particularly in the fields of tourism and culture. He reaffirmed the Chinese Embassy's willingness to cooperate and coordinate with official institutions and the private sector in both countries to support tourism development, encourage mutual visits, and open new avenues for bilateral cooperation.
Ambassador Guo Wei also suggested that Mr. Fares Ajlouni present the initiative to Minister of Tourism and Antiquities Dr. Imad Hijazin and Jordan Tourism Board Director General Ramzi Al-Maaytah, noting that the proposal offers a strategic vision and practical recommendations that could support Jordan's efforts to develop its tourism sector and enhance tourism cooperation with China. He emphasized the importance of adopting the initiative and translating it into actionable programs.
For his part, Al-Ajlouni expressed his sincere appreciation to Ambassador Guo Wei for the warm reception and generous hospitality, praising the ambassador's commitment to strengthening bilateral relations, particularly in the tourism sector. He also commended the ambassador's support for the initiative and his willingness to present it to the Minister of Tourism and Antiquities and the Director General of the Jordan Tourism Board.
Al-Ajlouni concluded by expressing his hope that the outcomes of the meeting would be translated into concrete measures that would boost tourism, strengthen cultural and economic exchange, and establish a sustainable strategic partnership between the Hashemite Kingdom of Jordan and the People's Republic of China.
Chinese Ambassador to the Hashemite Kingdom of Jordan, H.E. Guo Wei, received tourism coordinator Fares Al-Ajlouni for an official meeting to discuss prospects for strengthening tourism relations between Jordan and China through the proposed Jordan-China Partnership Initiative for Tourism and Cultural Exchange.
The hour-long meeting featured in-depth discussions on ways to enhance bilateral tourism cooperation, explore emerging opportunities, address key challenges facing the tourism sector, and develop practical recommendations aimed at advancing collaboration between the two countries.
During the meeting, Mr. Ajlouni presented the initiative's vision, which seeks to establish a sustainable tourism partnership between Jordan and China by strengthening institutional cooperation, increasing tourism and cultural exchanges, and creating new opportunities for economic and investment cooperation in the tourism sector.
For his part, Ambassador Guo Wei reaffirmed his full support for initiatives aimed at deepening tourism ties between the two countries. He stressed the Chinese Embassy's readiness to cooperate with the relevant Jordanian authorities to further develop the tourism partnership and expand areas of mutual cooperation.
The discussions also focused on several strategic priorities, most notably the importance of launching direct flights between Jordan and China. Both sides agreed that direct air connectivity would significantly facilitate travel for tourists and businesspeople while promoting trade and investment between the two nations.
Ambassador Guo Wei and Mr.Ajlouni also highlighted the need to intensify the promotion of Jordan in the Chinese market, emphasizing the Kingdom's reputation as a safe and stable destination with a rich historical and cultural heritage. They noted the importance of addressing misconceptions in some international markets stemming from regional developments despite Jordan's continued security and stability.
In terms of tourism services, the meeting underscored the importance of increasing the number of tour guides and hospitality professionals proficient in the Chinese language in order to enhance the experience of Chinese visitors and improve the quality of services offered.
Al-Ajlouni also highlighted the significance of the Chinese outbound tourism market, noting that Chinese citizens made approximately 167 million international trips in 2025, making China one of the world's largest outbound tourism markets and presenting Jordan with a significant opportunity to attract a greater share of Chinese visitors. At the same time, both sides stressed the importance of encouraging Jordanians to visit China and benefit from its diverse tourism, cultural, educational, and economic attractions.
The meeting concluded with several strategic recommendations, including: • Strengthening institutional cooperation between tourism authorities in Jordan and China. • Supporting efforts to launch direct flights between the two countries. • Expanding promotional campaigns for Jordan in the Chinese market. • Developing tourism services and programs in the Chinese language. • Encouraging two-way tourism through sustainable public-private partnerships. • Promoting cultural exchange as a cornerstone of stronger tourism relations.
The participants agreed that these outcomes represent a practical roadmap for advancing tourism cooperation between Jordan and China. They described the Jordan-China Partnership Initiative as a viable strategic framework capable of increasing tourist arrivals, strengthening cultural exchange, and enhancing economic relations between the Hashemite Kingdom of Jordan and the People's Republic of China in a manner that serves the shared interests of both friendly nations.
At the conclusion of the meeting, Ambassador Guo Wei expressed his appreciation to Mr. Fares Ajlouni for presenting what he described as a pioneering and unprecedented initiative that has the potential to further strengthen Jordanian-Chinese relations, particularly in the fields of tourism and culture. He reaffirmed the Chinese Embassy's willingness to cooperate and coordinate with official institutions and the private sector in both countries to support tourism development, encourage mutual visits, and open new avenues for bilateral cooperation.
Ambassador Guo Wei also suggested that Mr. Fares Ajlouni present the initiative to Minister of Tourism and Antiquities Dr. Imad Hijazin and Jordan Tourism Board Director General Ramzi Al-Maaytah, noting that the proposal offers a strategic vision and practical recommendations that could support Jordan's efforts to develop its tourism sector and enhance tourism cooperation with China. He emphasized the importance of adopting the initiative and translating it into actionable programs.
For his part, Al-Ajlouni expressed his sincere appreciation to Ambassador Guo Wei for the warm reception and generous hospitality, praising the ambassador's commitment to strengthening bilateral relations, particularly in the tourism sector. He also commended the ambassador's support for the initiative and his willingness to present it to the Minister of Tourism and Antiquities and the Director General of the Jordan Tourism Board.
Al-Ajlouni concluded by expressing his hope that the outcomes of the meeting would be translated into concrete measures that would boost tourism, strengthen cultural and economic exchange, and establish a sustainable strategic partnership between the Hashemite Kingdom of Jordan and the People's Republic of China.
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Chinese Ambassador Receives Tourism Coordinator Fares Ajlouni
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