Heatwave drives surge in demand for affordable air conditioners
Demand for air conditioners, particularly lower-priced models, has risen sharply in the Kingdom due to the recent heatwave, fueled by intense competition among retailers that has significantly driven down prices, according to Hatem Al-Zoubi, representative of the electrical appliances and electronics sector at the Jordan Chamber of Commerce.
Al-Zoubi said that sales over the past week increased by 25–30 percent compared to earlier weeks this summer, giving a noticeable boost to retail market activity.
He noted that many retailers have seen strong turnover in their inventories, while air conditioners remain widely available in the local market.
However, Al-Zoubi pointed out that the sector has been grappling with a 'severe' downturn since the COVID-19 pandemic, as declining consumer purchasing power has weighed heavily on sales, which in some cases have dropped by 40–50 percent this year.
The sector, he added, remains a significant contributor to the national economy, employing large numbers of workers and accounting for around 10 percent of the Kingdom’s overall trade sector. Petra
Demand for air conditioners, particularly lower-priced models, has risen sharply in the Kingdom due to the recent heatwave, fueled by intense competition among retailers that has significantly driven down prices, according to Hatem Al-Zoubi, representative of the electrical appliances and electronics sector at the Jordan Chamber of Commerce.
Al-Zoubi said that sales over the past week increased by 25–30 percent compared to earlier weeks this summer, giving a noticeable boost to retail market activity.
He noted that many retailers have seen strong turnover in their inventories, while air conditioners remain widely available in the local market.
However, Al-Zoubi pointed out that the sector has been grappling with a 'severe' downturn since the COVID-19 pandemic, as declining consumer purchasing power has weighed heavily on sales, which in some cases have dropped by 40–50 percent this year.
The sector, he added, remains a significant contributor to the national economy, employing large numbers of workers and accounting for around 10 percent of the Kingdom’s overall trade sector. Petra
Demand for air conditioners, particularly lower-priced models, has risen sharply in the Kingdom due to the recent heatwave, fueled by intense competition among retailers that has significantly driven down prices, according to Hatem Al-Zoubi, representative of the electrical appliances and electronics sector at the Jordan Chamber of Commerce.
Al-Zoubi said that sales over the past week increased by 25–30 percent compared to earlier weeks this summer, giving a noticeable boost to retail market activity.
He noted that many retailers have seen strong turnover in their inventories, while air conditioners remain widely available in the local market.
However, Al-Zoubi pointed out that the sector has been grappling with a 'severe' downturn since the COVID-19 pandemic, as declining consumer purchasing power has weighed heavily on sales, which in some cases have dropped by 40–50 percent this year.
The sector, he added, remains a significant contributor to the national economy, employing large numbers of workers and accounting for around 10 percent of the Kingdom’s overall trade sector. Petra
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Heatwave drives surge in demand for affordable air conditioners
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