Ammon News - Apple’s AI strategy might be taking a very familiar turn, one that made the iPhone what it is today. As per Bloomberg’s recent report, Apple is working on a new “Extensions” system in iOS 27 that would allow third-party AI assistants to plug directly into Siri, including services like Google Gemini and Anthropic’s Claude.

More importantly, this won’t just be a hidden setting. Instead, Apple is reportedly planning a dedicated section inside the App Store for these AI integrations, effectively creating a marketplace for AI tools, very similar to how apps are distributed today.

What does this actually mean for Siri?
It’s a pretty massive shift. Instead of trying to build one perfect AI, Apple seems to be turning Siri into a hub or “router” for multiple AI models, letting users choose which assistant handles their queries. That means Siri could act as the front-end, while different AIs handle different tasks, one for writing, another for coding, another for research. It’s less “Siri vs ChatGPT” and more “Siri + everything.”

As things stand, Apple is reportedly pursuing a two-pronged strategy: building its own in-house AI (Apple Intelligence), while also opening the door to third-party services. This lets Apple stay competitive without relying on just one model. It also keeps users from jumping ship to Android.

There’s also a business angle here. By turning AI tools into something users can install via the App Store, Apple could take a cut of subscriptions, just like it does with apps today.

Digital Trends