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Ammon News - AMMAN- His Royal Highness Prince Ali Bin al-Hussein, President of the Jordan Football Association, announced Thursday that he plans to run for FIFA Vice President representing Asia.

"Asia is the largest and most diverse continent and football plays a major role in uniting us," said Prince Ali, 34. "My goal is to restore the values of fair play – a key FIFA principle - and build a new equilibrium in which all Asian countries, whether big or small, rich or poor will benefit."

"I'm eager to help bring change in representing Asia within FIFA," said Prince Ali, who plans to reveal new ideas aimed at rejuvenating the Federation's Asian representation.

"I want to reach out to meet the aspirations of the tens of millions of young sports fans in the region who want to see their Asian players take their rightful place on the world football stage.", he added.

To achieve this, Prince Ali says he's committed to seeking out best ideas across the region for improving the Asian continent's position within FIFA.

Prince Ali is one of the youngest candidates in FIFA's history, he has more than a decade of achievements in football and a history of uniting national teams, rising above regional politics.

In 2001, he established the West Asian Football Federation, doubling the number of members, uniting the region's football confederations and organizing and expanding international championships for men and women.

Under his leadership, the Jordan National Women's team has dramatically risen in the latest FIFA women's world ranking.

Prince Ali has also focused on invigorating Jordan's youth teams and strengthening soccer community centers across the country to promote the unifying, educational and cultural values of football.

In addition to his passion for the sport, Prince Ali brings to the candidacy more than ten years of experience in the international arena as well as an unparalleled network of worldwide connections.

His dynamism and integrity have earned him a close relationship with international football officials as well as players on the field.

Prince Ali has consulted with a number of football associations and has received overwhelming support for his bid as FIFA vice-president. "I am grateful to all the leaders in the football world for their support and cooperation," said Prince Ali.

Respected for his candor and straightforward approach, Prince Ali is eager to work with and consult all Asian football organizations in his bid to represent a united continent.

*Petra