adidas signs Subait Khater and announces him as first player in the Middle East to wear the F50 adiZero


13-07-2010 12:00 AM

Ammon News - AMMONNEWS - adidas, official sportswear provider to the best athletes in the world, announced their latest partnership with Al Jazira player and UAE national football team member, Subait Khater. In recognition of Subait’s technical skill and ability on the pitch, adidas has named him an official F50 player.

Standing alongside Lionel Messi and David Villa, Subait Khater is now the face of the lightest football boot adidas has ever produced, the F50 adiZero, in the Middle East. Weighing in at an astonishing 165 grams and featuring industry-leading technologies, the F50 adiZero is the ultimate boot for footballers looking for speed and accuracy.

Subait’s football career, from his days at Al Ain Football Club and then at Al Jazira Football Club, has made him a recognized figure in the region. His first experience with the new adidas F50 adiZero boots was at the Etisalat Cup final, which he won for his team.

Commenting on the new partnership with Subait Khater, Eduard Massier, Marketing and Business Development Director at adidas Emerging Markets said, “At adidas, we are constantly engaged in a dialogue with the world’s leading athletes. In the Middle East, Subait Khater is recognized as a key player – both for his club and the UAE national team. We are proud to be announcing his signing with adidas and as the face of the F50 adiZero in the Middle East and we hope that this partnership will continue in the years to come.”

The F50 adiZero was launched last month with Lionel Messi being the first football player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup. The need for speed in modern football has never been greater, where millimetres or a fraction of a second can make the difference between winning and losing. adidas has responded to this athlete request by reinventing the rules of speed and turning the iconic F50 boot into the lightest adidas boot ever made.

Lionel Messi, the FIFA World Player of the Year says “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”

The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version. The boot hit retail on May 24th 2010 in all adidas Sport Performance stores across the Middle East.




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